Privacy Policy
This Privacy Policy explains how BIO PRIME USA (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase on bioprimeusa.com (the “Site”) or otherwise interact with any of our services (collectively, the “Services”).
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with any part of this Privacy Policy, please discontinue use of the Services.
1. Introduction
We respect your privacy and are committed to protecting your personal information. This Policy describes the types of information we collect, how we use and share it, and the choices you have regarding your information.
2. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. When we make changes, we will post the updated policy on the Site and revise the “Last Updated” date. Continued use of the Services means you accept the updated Policy.
3. Information We Collect
We collect personal information in various ways depending on how you interact with the Site.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
3.1 Personal Information You Provide
When you interact with our Site or Services, you may provide personal information such as:
- Contact details (name, email address, phone number, billing and shipping address).
- Order information (items purchased, billing and shipping details, payment confirmations).
- Account details (username, password, security questions).
- Customer support communications (messages and any content you submit when contacting support).
- Any other information you choose to provide when registering, ordering, completing forms, or communicating with us.
You may decline to provide certain information, but that may limit your ability to use features of the Services.
3.2 Information Collected Automatically (Cookies & Usage Data)
We automatically collect certain information when you visit or use the Site, including:
- Device and browser information (device type, operating system, browser version).
- IP address and approximate geolocation derived from IP.
- Pages visited, links clicked, referral source, search terms, and interaction data.
- Cookie identifiers and similar tracking identifiers.
- Usage patterns and analytics data.
We collect this information using cookies, web beacons, pixels, and similar technologies. See Section 5 for more detail.
2.3 Information Collected from Third Parties
We may receive information about you from third parties, including:
- Shopify (our e-commerce platform) and other platform providers.
- Payment processors (for transaction and payment validation).
- Shipping and fulfillment partners.
- Marketing, analytics, and advertising partners.
- Publicly available sources.
We will combine third-party information with other information we collect in accordance with this Policy.
4 How We Use Your Personal Information
4.1 Providing and Improving the Services
We use personal information to operate and deliver the Services, including:
- Process and fulfill orders, process payments, and manage returns.
- Create and maintain your account, authenticate users, and provide support.
- Deliver transactional communications such as order confirmations and shipping notices.
4.2 Order Processing & Account Management
Personal information is used to manage your purchases and account, including billing, shipping, and record keeping.
4.3 Marketing & Advertising
We may use your contact and usage information to:
- Send promotional emails, SMS (where permitted), and other marketing communications.
- Personalize content, recommendations, and advertising on and off our Site.
You can opt out of marketing communications at any time (see Section 10.7).
4.4 Security, Fraud Prevention & Compliance
We use information to detect and prevent fraud or abuse, to secure our systems, and to comply with legal obligations and law enforcement requests.
4.5 Customer Support & Service Enhancements
Information is used to respond to inquiries, resolve issues, and improve our Site, products, and customer experience through analytics and testing.
5 Cookies & Tracking Technologies
5.1 How We Use Cookies
We and our partners use cookies and similar technologies to:
- Remember your preferences and login state.
- Enable site functionality and shopping cart features.
- Perform analytics and measure site performance.
- Serve targeted advertising and track ad performance.
For Shopify-specific cookie practices, please refer to Shopify’s cookie policy.
5.2 Types of Cookies
- Essential cookies: required for basic site functionality.
- Performance/analytics cookies: collect information about site usage.
- Functional cookies: remember preferences and settings.
- Advertising/targeting cookies: used for personalized ads and tracking.
5.3 Managing Cookie Preferences
You can control cookies through your browser settings, which allow you to block or delete cookies. Blocking cookies may degrade site functionality. For device-level choices, refer to your browser or device documentation.
5.4 Global Privacy Control (GPC)
We recognize the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a valid opt-out request for certain sharing and targeted advertising uses to the extent required by applicable law.
6 How We Share Your Information
6.1 Service Providers & Vendors
We share information with third-party vendors who perform services for us, such as payment processing, hosting, shipping and fulfillment, customer support, and analytics.
6.2 Business & Marketing Partners
We may share information with business partners for co-marketing and advertising purposes. These partners will process data under their own privacy policies.
6.3 Affiliates
We may share information with our affiliates and subsidiaries for business, administrative, and operational purposes.
6.4 Legal and Compliance Requirements
We may disclose personal information to comply with legal obligations (e.g., subpoenas, court orders), to enforce our Terms of Service, or to protect the rights, property, or safety of our users, employees, or others.
6.5 Business Transfers
In connection with a merger, sale, reorganization, acquisition, or other business transaction, personal information may be transferred to third parties as part of the transaction.
7 Children’s Privacy
Our Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 16, contact us and we will take steps to delete the information.
8 Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security and advise caution when sharing sensitive information.
9 Data Retention
We retain personal information only for as long as necessary to:
- Provide the Services and manage accounts;
- Fulfill legal and regulatory obligations;
- Resolve disputes and enforce agreements.
Retention periods vary depending on the data type and purpose. When no longer needed, we will securely delete or anonymize information in accordance with applicable law.
10 Your Rights & Choices
10.1 Right to Access / Know
You may request access to personal information we hold about you and details regarding how we use and share it.
10.2 Right to Delete
You may request deletion of your personal information, subject to certain exceptions required by law (e.g., data needed for tax or accounting records).
10.3 Right to Correct
You may request correction of inaccurate personal information.
10.4 Right to Data Portability
Where applicable, you may request a copy of certain personal information in a commonly used, machine-readable format and request transfer to another service provider.
10.5 Right to Restrict Processing
You may request restrictions on how we process your information in certain circumstances.
10.6 Withdrawal of Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred prior to withdrawal.
10.7 Managing Marketing Communications
You can opt out of marketing emails using the unsubscribe link in marketing messages or by contacting us directly. Opting out of marketing will not prevent non-promotional communications (e.g., transactional messages about your orders).
10.8 Authorized Agents
You may designate an authorized agent to make privacy requests on your behalf. We may require proof of authorization and verify your identity before fulfilling requests.
10.9 Appeals Process
If we deny a request, you may appeal by contacting us. We will review appeals in accordance with applicable law.
To exercise any rights, contact us using the contact information in Section 14. We may require information to verify your identity.
11 Complaints
If you have a complaint about our privacy practices, please contact us. If you are not satisfied with our response, you may have the right to lodge a complaint with a supervisory authority or data protection regulator in your jurisdiction.
12 International Data Transfers
Your personal information may be transferred to, stored, and processed in countries other than your own. When transferring from the European Economic Area (EEA) or the UK, we rely on appropriate safeguards such as Standard Contractual Clauses or other lawful mechanisms.
13 Third-Party Websites and Links
The Site may include links to third-party websites. This Policy does not apply to third-party sites. We encourage you to review the privacy policies of any site you visit via a link from our Site.
14 Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@bioprimeusa.co.
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